The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals 014 | Should My Accounting Firm Use Social Media? With Aleksey Kaplan
Do you view social media as a waste of time?
If you’re not careful, it can be rather time-consuming! However, social media can be one of your biggest sources of new business - if you’re willing to put in the work to be consistent!
Social media helps you connect authentically with an abundance of clients. With intentional, consistent work, you don’t have to spend a lot of money to get abundant clients!
Yelp, LinkedIn, Facebook business pages - oh my! Does this sound overwhelming? It doesn’t have to be.
Small steps over time will lead you to GREAT results in your business. But you don’t have to take my word for it!
In this episode of The Abundant Accountant podcast, The Pitch Queen along with Aleksey Kaplan explains how to use social media to grow your firm and find ideal clients to have the firm of abundance!
Enjoy, and thank you for listening and tuning into The Abundant Accountant Podcast!
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Do You want to MAKE MORE MONEY, & WORK FEWER HOURS?
Join me so you can unlock the secrets to growing a profitable accounting firm with less stress by joining our upcoming Abundant Accountants Masterclass!
You will learn:
- The easiest ways to sift through clients and get to the RIGHT ones!
- Proven tactics to actually get paid instead of giving away FREE advice!
- How to stop competing on price FOREVER!
Join our Abundant Accountants Masterclass today over at theabundantaccountant.com.
Here are a few key secrets we talked about in this episode:
- Michelle Introduces Aleksey Kaplan.
- Aleksey works with entrepreneurs and professionals for tax services.
- Social media can be confusing and take a lot of time - how to use it best to get the most out of the time invested for your accounting firm?
- Social media is a powerful lead generator.
- We live in the 21st century, and need to use social media!
- What’s the best way to gain traction to make sure people know about you, and will be contacting you?
- Aleksey determined that he didn’t want to do things the old fashioned way - he wanted to try new things!
- When he searched for his competition, Aleksey found out that they weren’t on Yelp - so he built his presence there.
- Social media reviews are authentic and real, and people rely on those reviews.
- Aleksey gained a lot of clients from Yelp alone.
- By creating a Yelp account, it creates a rich customer experience for those who find you and builds rapport and trust.
- Social media allows clients to get to know YOU.
- You have to spend money to make money - but don’t just throw it away. Invest it! Aleksey started with $6000 in ad spend budget for the whole year.
- He chose the amount by asking “what is my break-even point? Can I make this back?”
- Cost per customer lead varies.
- The first year of investing in Yelp ads, brought in 3 times the investment. The second year, brought in TEN times the investment!
- You cannot slack on social media! Being responsive matters!
- If you don’t have a business Yelp account, go make one NOW! Build the know, like, and trust factor.
- Reviews and testimonials can be repurposed and used on your website.
- Make sure you create a Google listing for reviews and a Facebook business page for reviews.
- The best social media for your ROI is going to be Yelp!
- LinkedIn is another great tool with a high ROI.
- Yelp brings immediate results, LinkedIn brings in the long-term network.
- LinkedIn helps you target your audience.
- LinkedIn takes a longer time to grow, but the ROI is high! The longer sales process makes for a great conversion.
- LinkedIn allows you to automate your networking, finding professionals you want to connect with.
- LinkedIn allows you to posture as an authority: post content that is consistent on your profile and targeting your ideal client.
- Tip: use hashtags on LinkedIn to connect with your target client - speak the language of your future client!
- Aleksey posts content weekly on LinkedIn, and a monthly newsletter with tips - that is to help with conversions for sales.
- Consistent content builds credibility.
- You can use Hootsuite to schedule and post content. Hootsuite is a scheduling tool.
- Tip: your newsletter can be posted on LinkedIn as an article.
- Aleksey spends 30-45 minutes a day on LinkedIn to connect with new clients. It takes time, but it brings quality clients!
- Be consistent, and stick with it! Consistency brings its own ROI.
- “We don’t have a choice if we will do social media, it’s a matter of how well we will do it.” ~ Aleksey Kaplan
- Michelle closes by challenging you to make a social media plan to help increase the value of your firm.
Learn More & Connect With Me Here!
- Read The Abundant Accountant Blog
- Aleksey’s Website
- Aleksey’s LinkedIn
- Aleksey’s Facebook Page
- Aleksey’s Yelp Page
- Join us on Facebook
- Follow Michelle on LinkedIn
P.S. Do You want to MAKE MORE MONEY, WORK FEWER HOURS?
Join me so you can unlock the secrets to growing a profitable accounting firm with less stress by joining our upcoming Abundant Accountants Masterclass!
You will learn:
- The easiest ways to sift through clients and get to the RIGHT ones!
- Proven tactics to actually get paid instead of giving away FREE advice!
- How to stop competing on price FOREVER!
Join our Abundant Accountants Masterclass today over at theabundantaccountant.com.