Jason Zhao: Making the $61 Trillion IP Market Accessible to Every Creator

My conversation with Jason Zhao, co-founder of Story Protocol.

Jason breaks down the $61 trillion intellectual property market, explains how creators can better monetize their work, and shares a vision for making IP licensing as seamless as an API call.

We explore the balance between incentivizing creation and enabling access, why AI training data should include compensation for creators, and how the future might revolutionize digital ownership.

Timestamps:

00:00:00 - Defining intellectual property and its $61 trillion market

00:04:33 - Is IP necessary? Historical origins and balancing incentives

00:09:18 - Where's the line between ideas and protectable IP?

00:11:11 - The Studio Ghibli AI controversy and style protection

00:12:05 - How licensing fees might impact virality and distribution

00:17:13 - Big names using Story Protocol (BTS, Blackpink, Sabrina Carpenter)

00:17:38 - How Aria works: bringing music IP on-chain with revenue and control rights

00:21:31 - Future of digital creators: more lucrative than Hollywood?

00:24:17 - How Mr. Beast could leverage Story Protocol for monetization

00:27:20 - AI training data and Jason's background at DeepMind

00:29:10 - Story Protocol's biggest challenges: the cold start problem

00:31:46 - Will licensing become a primary monetization vehicle for creators?

00:35:45 - Story Protocol in 10 years: the invisible infrastructure of creation

Check out Story Protocol here: https://www.story.foundation/

Follow Jason on X: https://twitter.com/jasonzhao

Follow me on X: https://twitter.com/benaverbook

Subscribe to my channel if you haven't yet.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.benaverbook.com