Building An Accidental Global Fitness Brand with Nikki Wicks, CEO of The Body Coach

“A lot of people expected me and Joe to go off the rails. We almost had permission because of our childhood. Because of that, there was always a part of me that wanted to prove people wrong.” 

In this inaugural episode of 40 Minute Mentor’s 9th Series, we’re joined by Nikki Wicks, the CEO of the legendary global fitness brand, The Body Coach. 

There won’t be a lot of you who haven’t heard of Joe Wicks and The Body Coach, but today, we get a real inside scoop into how the brand grew to what it is today and the often unspoken challenges they faced along the way. 

We find out: 

➡️ Why Nikki doesn’t consider himself to be entrepreneurial [05:09] 

➡️ The difficult balancing act of running a business and raising children [06:33] 

➡️ Joe and Nikki’s turbulent childhood and upbringing [09:06] 

➡️ How their upbringing has shaped Joe and Nikki’s relationship with each other [10:56] 

➡️ Nikki’s publishing career and why he became CEO [17:00] 

➡️ The realities of being a first-time CEO [22:15] 

➡️ More about our sponsor’s Alchemist [23:51] 

➡️ How The Body Coach went from 15 second Instagram videos to a book deal and a global brand [25:49] 

➡️ Building and scaling a team and why TBC had to restructure earlier this year [32:03] 

➡️ Keeping the purpose at the core of the brand [39:17] 

➡️ How Nikki and Joe work with each other [43:04] 

➡️ How to stick to your new year’s resolutions and form healthy habits [45:43] 

⛳ Helpful links:

➡️ More about Nikki Wicks: https://www.linkedin.com/in/nikki-wicks-15065661/

➡️ Check out The Body Coach: https://www.thebodycoach.com/

➡️ Listen back to our Sifted Summit episode: https://jbmc.co.uk/insights/40-minute-mentor/live-at-sifted-summit-purpose-v-profit-with-nikki-wicks-the-body-coach-emma-steele-ascension-amali-de-alwis-subak/

💙 A big thank you to our Sponsors:

Alchemist - an industry leading learning and development company, whose learning journeys and experiences help organisations who want to grow, change or transform by putting the learner first to optimise organisational performance.

To learn more about Alchemist and see how they work with some of the most innovative companies in the world, head over to https://thisisalchemist.com/40minutementor/  to find out more. 

🏆 Want to partner with us? 

Do you want to get your brand in front of leading Startup Founders, Investors and C-Suite decision-makers, and attract some of the sharpest talent in the Startup/Scaleup scene? 

Get in touch with our Head of Marketing and Producer, Hannah to find out more about how we can co-produce content that will help you stand out and engage with over 40,000 loyal monthly listeners. You can reach her on hannah@jbmc.co.uk

🤝 Explore Hidden Pages: 

For this year’s Black History Month, we’ve had the great pleasure of partnering with Samuel Tholley and Hidden Pages - a zine discovering hidden Melanated history & lists of sources exploring the Melanated/"Black" experience. 

We talked about his motivation behind Hidden Pages, why it's so important to normalise black history and he shares some amazing historic figures we can all learn from.

This is only the beginning of this partnership, so make sure you check out our initial conversation with Samuel here: https://www.youtube.com/watch?v=kF_-blY_kUQ

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