The Sales Management. Simplified. Podcast with Mike Weinberg
I Shot the Social Selling Charlatans & an MBA Class’ Real-Life Sales Management Disaster
Nov 14, 2023
In this podcast, Carson Heady and Mike Weinberg discuss the evolution and critique of social selling, highlighting the importance of integrating it with traditional sales techniques. They also discuss the flaws in a sales team composed mainly of project managers instead of salespeople.
24:58
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Quick takeaways
- Social selling should be seen as a supplement to traditional sales methods, not a replacement.
- Sales success requires having a strategic target account list, a clear value proposition, effective prospecting techniques, consultative sales calls, and strong sales management practices.
Deep dives
The Importance of Social Selling as a Supplement, Not a Replacement
The podcast examines the misconception that social selling is a replacement for traditional sales methods, emphasizing that it should be seen as a supplement to existing strategies. The host, Mike Weinberg, acknowledges the benefits of using social tools like LinkedIn and Twitter, but highlights the danger of dismissing traditional sales practices. He shares his frustration with the notion that everything in sales has changed, and that traditional prospecting and phone calls have become obsolete. He encourages sales professionals to embrace social selling as a valuable tool, while still recognizing the importance of proven strategies that have always worked.
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