"A good well-rounded CMO is going to be someone who understands the full buyer's journey...the full marketing-sales funnel."

As a Fractional CMO and GTM Strategist, Corey brings a 25-year track record of extraordinary success as an entrepreneur, sales leader, and CMO for a $150M+ agency called Scorpion (where he was the 1st marketing hire and grew the team to 30 people before leaving). Today, he helps B2B SaaS and Agencies grow from 7 figures to 8 by doing less, not more.

Questions and topics we covered include:

• How Corey grew Scorpion from $20M ARR to $150M ARR within 6 years
• The importance of an MBA
• The benefits that experience in sales brings to a marketer’s career
• How CMOs are measured by the CEO (top-line growth)
• The qualities a CMO looks for when they’re recruiting for the marketing team
• How does misalignment at the executive level trickle down and affect ICs and mid-level managers on the marketing team?
• How do you go about creating predictable word of mouth for your agency?
• Why should marketers stop saying “yes” to their clients? When is it appropriate to push back?
• Retention…why is it such a struggle to grow this metric?
• The transition from IC to leader to advisor

And more!

Say hello to Corey on Linkedin - https://www.linkedin.com/in/coreyquinn/

Check out his podcast here - https://www.coreyquinn.com/podcasts/the-vertical-go-to-market-podcast

And he has a newsletter - https://www.coreyquinn.com/newsletter

You can connect with me on LinkedIn too - https://www.linkedin.com/in/kennysoto 

Our Podcast Partner - MarketerHire

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