#253 'Leading Change And Building Culture' , Gwen Green GM of Engagement & Marketing Blind Low Vision NZ

We’re joined on Purposely Podcast by Gwen Green, General Manager of Engagement and Marketing at Blind Low Vision New Zealand. Gwen talks openly about her leadership approach, her career shift from the UK to New Zealand, and the ongoing work to strengthen the organisation’s connection with the people it serves.

Gwen first joined Blind Low Vision NZ on a short-term contract to lead fundraising during a period of transition. What began as a temporary role quickly turned into a long-term commitment. Seeing the potential to create more impact, Gwen took on the role permanently and brought together fundraising, communications, and marketing into a single engagement function. The goal: better alignment, shared direction, and a stronger team culture.

A big part of that change involved supporting Blind Low Vision NZ’s recent rebrand. Gwen talks about the internal and external challenges that came with the shift—especially helping staff and supporters adjust to a broader focus on people with different levels of sight loss. For Gwen, the rebrand wasn’t just about updating logos and language; it was about making sure the organisation reflects the communities it works with and speaks to people in an honest, inclusive way.

Originally from the UK, Gwen reflects on how working in Aotearoa is different—especially when it comes to work-life balance and the scale of the charity sector. She sees value in adapting international experience to suit local contexts, and credits her team’s openness and collaboration for making that transition work.

Digital fundraising, understanding donor behaviour, and managing change are all part of Gwen’s day-to-day focus. But just as important is building a workplace culture where people feel supported, clear on their roles, and part of something meaningful.

Looking ahead, Gwen is focused on strengthening services, pushing for better accessibility legislation, and making sure the organisation continues to meet the needs of the community. That means listening carefully, staying flexible, and working across teams to get things done.