

102 - The intentional facilitator: How to turn passion into business with Robin Muretisch
Forging your own career or business in facilitation isn’t easy. As so many of the guests on this podcast can attest to, it’s often the case that we don’t know that we are facilitators until somebody introduces us to the concept.
So, how can facilitators create a career or business in facilitation with intention, strategy, and confidence?
Robin Muretisch is a shining example of how to do this! She joins me in this episode to share such vital advice and insights into how facilitators can launch out on their own, run a business, and avoid the mistakes she made.
Find out about:
- Starting a career as an independent facilitator with intentionality
- Which certifications and experiences made up Robin’s journey, and how she weighs their importance
- The key differences between facilitating in-house and independently
- How Robin deconstructed a big dream into small, actionable steps
- How to network in a way that feels natural, not transactional
- How Robin got her first solo gigs
- Why Robin sees the administrative work of running a business as a privilege, rather than a chore
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Questions and Answers:
[01:23] When did you first start calling yourself a facilitator?
[04:17] Looking back on your first facilitated session, what would you do differently today?
[06:57] How did you pursue certification and training as a facilitator? What were the lessons you learned?
[09:05] Can you be truly neutral as a facilitator?
[10:48] How do you separate what you want from what the group needs?
[12:36] How do you get people to really buy-in to something you are leading and/or facilitating?
[14:45] How did you go from internal facilitator to external, independent facilitator?
[20:22] What do you wish you had known before you started as an independent facilitator?
[28:20] How did you get your first client?
[31:22] Does word of mouth still work, or do you need to have an online presence, too?
[34:49] What makes a workshop fail?
[37:26] How does approaching a session as an external facilitator to differ? Is it liberating to not be too attached to the business?
[41:36] Do you have a favourite exercise?
[50:21] If you had a hashtag, what would it be?
[51:23] What is the one thing you would like listeners to take away from this episode?
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