The Pillars of Go-to-Market Success ft. Judd Borakove (GTM Partners)

It’s a tough time in the business world right now – but that doesn’t mean progress goes right out the window.

In fact, Judd Borkaove, the chief growth and community officer at GTM Partners, looks at it completely differently; Judd, on the latest episode of “[Un]churned,” hosted by UpdateAI CEO Josh Schachter, said he believes it’s a “good time” for businesses right now, whether it’s setting the right foundation for a new company or reimagining how an older firm does business. 

That optimism serves him well at his day job at GTM Partners, a data-driven analyst firm focused on making GTM easy for companies via research, workshops, analyst work sessions, and studies. (Judd is also a partner at Red Monkey Consulting.) 

Judd went in-depth with Josh in this episode on go-to-market strategies and how businesses can thrive in the current environment.

Topics covered in this episode include: 
– Why retention and expansion are essential, especially in a down economy 
– Why it’s “good time” to build solid businesses 
– Determining the best go-to-market strategy
– The “8 Pillars” of Judd’s GTM framework 
– The importance of getting value to the customer ASAP 
– How to “incentivize” more sales while in a CS role 
– Using data to remove bias and make sound decisions 
– Ranking the best Judds

This episode covers plenty of ground, so be sure to have your “Notes” app ready, because you’ll probably want to jot down a point or two from Judd. You can find “[Un]churned,” as always, on Spotify, Apple Podcasts, and YouTube. 

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