In this episode of The Story of a Brand, I sit down with Gary Redmond, co-founder of BusterBox, a subscription box that delivers joy straight to your dog’s doorstep.

What started as three friends looking to create something fun and meaningful quickly became one of the fastest-growing dog subscription brands in Europe. Gary shares the ups and downs of starting a business from scratch, from packing boxes by hand in a tiny apartment to now serving thousands of happy dog parents every month.

What I loved most about this conversation is how scrappy and determined Gary and his co-founders were in the early days. They didn’t wait for the perfect funding or ideal setup—they just got started. Along the way, they learned how to build customer loyalty, scale their logistics, and make dogs (and their humans) incredibly happy.

It’s a story about building with heart, hustling through hard times, and chasing big dreams one treat at a time.

Here’s what we cover:

* How BusterBox started from a small apartment in Dublin with no investors

* Why direct feedback from dog parents shaped their entire product strategy

* The moment they knew they had product-market fit—and how they doubled down

* Lessons from scaling a subscription business in the European market

* Why “the dog is the customer, but the human is the buyer”

Join me, Ramon Vela, as I listen to this fun and insightful conversation with Gary. Whether you're a dog lover, an entrepreneur, or both, this episode is packed with inspiration (and probably a few tail wags too).

For more on BusterBox, visit: https://busterbox.com/

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