#221 - Nemo D'Qrill, CEO at Sigma Polaris - on building products that people love, not like

This podcast interview focuses on product innovation that has the power to solve the global talent problem. My guest is Nemo D'Qrill, CEO at Sigma Polaris Nemo has traveled many paths driven by a passion to discover, understand, and solve worthy problems. From Mathematician to Logician to Flautist for the Danish Queen to Entrepreneur. He was honored as the youngest-ever Goodwill Ambassador of Denmark, presenting joint ventures of world-leading companies internationally such as Maersk, Vestas, Grundfos, and Lego.  His constant passion for understanding and solving problems naturally lead him down the path of Entrepreneurship. With passion and drive Nemo decided to tackle the age-old problems of inefficiency, discrimination, and inaccuracy in recruitment and HR in general.  That's why he founded Sigma Polaris around a singular vision; Creating a world where HR analysis is based solely on meritocracy and where bias and discrimination are things of the past. Its mission: To change the world of work and shift how companies build, engage, retain, and capitalize on the use of diverse teams in today’s workforce. And this inspired me, and hence I invited Nemo to my podcast. We explore what's broken in the way we recruit our talent today. That there isn't a talent problem, but a distribution problem - and how we can fix that with technology - in particular by removing bias and having to rely on intuition. Nemo shares the most important lessons learned from his startup journey. That building a business requires much more than just an amazing product. What advantage leveraging diversity gives them. And why his business couldn't have been what it is today without investing time in exercise i.e. taking care of himself. Here's a quote from him: There is a saying; 'you can get a book to be popular, by getting eight out of 10 people to like it, or by getting two out of 10 people to love it.' Now, when you are a giant, you need, most of the time, the eight out of 10. You need to be having almost all of the people you speak with think that at least you're interesting good. But I think as a startup, one of the things I've realized is this: we need to work with people that truly buy into it, the people that also believe in the mission. Because if you speak with them, sales cycles get shorter, and procurement gets easier. And all of a sudden, you get a reference, and you get a quote from every single client. And I think today, we've had a quote from almost every single client we have worked with because we choose clients that believe. Instead of trying to get tons of people interested, we try to get some people super excited.  During this interview, you will learn four things: His strategy to be less 'all over the place'  How you can create a 300% impact difference in a matter of just 3 months That you can get your product to be popular by getting 8 out of 10 people to like it or getting 2 out of 10 to love it That it doesn't matter how good your pitch deck is if it doesn't get shared.  For more information about the guest from this week: Nemo D'Qrill Website Sigma Polaris Subscribe to the Daily Value Inspiration Stressed by the thought of 'not enough' traction? Eager to know how to remove the roadblocks that slow down your entire SaaS business? Then Subscribe here It's a short daily reflection on how to shape a B2B SaaS business your customers would miss if it were gone. Learn more about your ad choices. Visit megaphone.fm/adchoices