Business of Home Podcast Forget efficiency, it's all about flow for Scott Hudson of Henrybuilt
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Jun 30, 2025 Scott Hudson, Founder and CEO of Henrybuilt, transitioned from a tech and publishing background to create a high-end kitchen design company. He discusses the importance of connecting with customers and the evolving role of AI in design. Hudson emphasizes that flow, rather than efficiency, should be the focus in business processes. He also highlights the significance of meaningful client interactions, the challenges of rising construction costs, and the need for a sustainable growth approach in the design industry.
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Early Roots in Making and Design
- Scott Hudson started learning to make things as a child working with his grandfather, who was a farmer and builder.
- He transitioned from publishing and software to founding Henrybuilt because of his love for tangible craftsmanship and quality home design.
Systemic Kitchen Design Complexity
- Creating a system kitchen that is both functional and aesthetic is complex and requires simple, repeatable rules.
- Bootstrapping the business made progress slower but allowed maintaining high-quality standards over time.
Importance of End User Connection
- Maintaining direct end user relationships is crucial even as the company grows and deals with intermediaries.
- Direct feedback from homeowners helps improve products and builds customer attachment to the brand.
