The Shopify Growth Show How to Scale Facebook Ads from $10/Day to $1,000/Day (#198)
In this episode, Jim and Jordan dive deep into the essentials of scaling Facebook and Instagram ads effectively, from a budget of $10 a day to $1,000 a day. The discussion covers critical aspects such as product-market fit, optimizing your website for conversions, segmenting ad campaigns, the importance of creative content, and more. Jordan also shares insider tips on managing advertising expectations, understanding conversion events, and a disciplined approach to budget increment. Practical examples, such as a case study with the brand 'Neat', are provided to illustrate successful strategies and approaches.
TOPICS DISCUSSED IN TODAY’S EPISODE
- Setting Expectations
- Common Questions and Scaling Ads
- Preparing for Ad Launch
- Organic Sales and Business Analysis
- Market Positioning and Product Fit
- Website Optimization for Conversions
- Launching Your Ad Campaign
- Creative Strategies and Testing
- Scaling and Iterating Your Campaign
- Final Thoughts and Next Steps
Resources:
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Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
How We're Validating Startup Ideas (#51)