In this episode, Jim and Jordan dive deep into the essentials of scaling Facebook and Instagram ads effectively, from a budget of $10 a day to $1,000 a day. The discussion covers critical aspects such as product-market fit, optimizing your website for conversions, segmenting ad campaigns, the importance of creative content, and more. Jordan also shares insider tips on managing advertising expectations, understanding conversion events, and a disciplined approach to budget increment. Practical examples, such as a case study with the brand 'Neat', are provided to illustrate successful strategies and approaches.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Setting Expectations
• Common Questions and Scaling Ads
• Preparing for Ad Launch
• Organic Sales and Business Analysis
• Market Positioning and Product Fit
• Website Optimization for Conversions
• Launching Your Ad Campaign
• Creative Strategies and Testing
• Scaling and Iterating Your Campaign
• Final Thoughts and Next Steps

Resources:

• Growth Marketing OS (Operating System) 
• GrowthHit
• Jim Huffman website
• Jim's Linkedin
• Jim's Twitter

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)