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Unlock the secrets of transforming passion into profit by joining us for an inspiring conversation with Daniel Schreiber, a former PE teacher who turned his wife's fitness influence into a $3 million empire. Discover how Daniel and his co-founder Benoit prioritized ownership of their product and navigated the tumultuous landscape of app development during the COVID-19 pandemic. Our discussion highlights the critical decisions that helped sustain their business, including the pivot from gym to home workouts and the lucrative introduction of online coaching.

Get ready to explore the intricate world of subscription models and marketing strategies as Daniel shares the highs and lows of managing a growing subscriber base. Learn about their inventive use of social media, which amassed an impressive following of over 174,000 on Instagram, and how they leveraged user feedback and strategic advertising to fuel their growth. We'll also delve into their pricing strategies and the impact of community involvement on customer retention, offering insights into keeping churn rates at bay while enhancing client experiences.

Finally, discover the art of optimizing subscription plans and scaling revenue through innovative coaching programs. Daniel reveals the potential of coaching to outpace app revenue and shares effective client acquisition tactics that bypass heavy reliance on paid advertising. We wrap up by discussing the Theory of Constraints and its pivotal role in overcoming business challenges, providing valuable lessons for entrepreneurs aiming to scale their ventures. Don't miss out on these actionable insights that promise to elevate your business acumen and inspire growth.

FDD Morning Brief | feat. Seth Frantzman (Jan. 29)