The Packology Podcast Getting Creative with AI: Visuals, Content, and Personal Branding | The Packology Series with Ben Gold
In Episode 6, Brandon Frank and Ben Gold discuss new ways AI can help businesses create engaging content, from transforming ideas into images and videos to customizing presentations for specific audiences. They explore popular AI tools for visual and video content creation, including Midjourney, DALL-E 3, HeyGen, and Eleven Labs. Brandon also shares recent updates from PPC Packaging, highlighting how the team is diving deeper into Claude for automating tasks like quality control and call analysis. The episode wraps up with a discussion on using avatars for video content and the question of balancing human presence with AI-driven presentations.
In this episode, we’ll talk about:
- Current AI Tools for Visuals and Video:
- Ben shares popular AI tools like DALL-E 3 and Midjourney for creating images and HeyGen and Eleven Labs for video and voice cloning, making it easy for businesses to produce multimedia content.
- Going Deeper with Claude at PPC:
- The PPC team is using Claude to assist with quality control processes, call analysis, and custom SOPs, bringing new efficiencies to their workflows.
- Personalized Content Creation:
- Brandon and Ben brainstorm how AI can streamline content creation by generating multiple posts from one case study and even automating voice and video content.
- AI for Branding and Avatars:
- With AI’s ability to create lifelike avatars, Brandon considers whether to create a consistent avatar for PPC’s branding or stick with live presentations.
Ben Gold is an AI strategist and consultant with over 20 years of experience in the technology sales sector. He helps organizations navigate the complex landscape of AI adoption and implementation, bridging the gap between technical concepts and business objectives. Ben's specializations include AI strategy development, change management, talent acquisition, ethical AI deployment, and AI-driven workflow optimization. Passionate about making AI accessible, Ben focuses on providing actionable steps and working hands-on with clients to implement and optimize AI strategies. He is the first video game world champion and a thought leader in the technology industry.
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