Kevin Nemeth is the Head of Digital Marketing for Popeyes Louisiana Kitchen. Previously, he’s worked within digital marketing at TD Bank, L’Oreal, MSLGROUP, HSN, AOL, and others.

Questions Kevin Answered in this Episode:

Do your digital marketing strategies or principles change as you shift from one vertical to another?
What are a few ways that your team develops personalization for your customers?
What’s behind the success of your app?
What’s a mistake you’ve made and what did you learn?
How will IDFA impact the way you look at data? How will you win customer permission?

Timestamp:

4:44 Acting like a startup
8:18 Why marketing transcends verticals
12:21 Personalizing the digital drive-through experience and QSR of the future
15:45 Behind the success of the Popeyes app
21:30 Hiccups along the way
28:25 Adapting to IDFA and the value of value propositions
32:00 Popeyes is hiring marketers and more

Quotes:

(9:08-9:16) “But at the end of the day, you think about the core mediums and what it really comes down to is the customer. Take everything else away from it, and at the central part of it all is the customer.”

(11:20-11:21) “Customer data is a currency.”

Mentioned in this Episode:

Downsizing for Clutter Free Living