Autotrader has gone from a dying print magazine to one of the UK's biggest tech businesses. Autotrader made 60 per cent of its revenue from the print magazine in 2007. But today it makes nothing from the magazine, having stopped it in 2013. Yet Autotrader is now a much bigger business. It is part of the FTSE 100 and valued at £7bn. So how did this extraordinary transformation take place? Graham Ruddick speaks to Nathan Coe, chief executive of Autotrader, to find out...
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