Private Practice Elevation with Daniel Fava 105. How To Use Yoast SEO to Optimize Your Therapy Website for Search Engines
Today’s episode of The Private Practice Elevation Podcast is a step-by-step lesson on how to optimize any web page or blog post for SEO (search engine optimization).
We’ll be using our favorite WordPress plugin for SEO: Yoast SEO.
For the many of you using WordPress for your private practice website, I know you’ve likely heard of this plugin or may even be using it yourself.
But when we asked listeners of the podcast to send in their specific questions, a handful of folks asked about Yoast SEO.
More accurately, “how do I get all the dots green in Yoast SEO?”
If you don’t know, Yoast SEO is one of the most popular plugins for WordPress to help you optimize your content so that Google (and your ideal clients) will know what your website is all about.
It allows you to set your keyword and then analyze your content to make sure it’s optimized correctly for that keyword so that it will hopefully show in Google search results.
But sometimes it can be challenging or confusing to know how to edit your content so that Yoast SEO gives you the passing grade.
So I’m going to take you through a real-life scenario where we’ll optimize a web page on my wife’s private practice website so that you can understand how we use Yoast SEO at Private Practice Elevation and the ways you can use it to improve your SEO.
In This Episode, You’ll Learn:- Step by step how to use the Yoast SEO plugin
- You’ll follow along as I optimize a real page on my wife’s private practice website
- The most important factors for ranking a webpage well in Google search results
- The handful of places you should put your SEO keywords so that Google will know what your content is about
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