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Nov 28, 2025
Chris Farrell, a senior economics contributor for Marketplace, dives into the shopping frenzy as Black Friday kicks off the holiday season. He discusses the contrast between big retailers and the surge of support for local businesses during Small Business Saturday. On a more personal note, Chris shares the poignant story of Heather Hill, who received vital survivor benefits after her husband's passing, illustrating how Social Security can be a crucial lifeline for grieving families. The conversation highlights empathy for small businesses amidst economic uncertainty.
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K-Shaped Holiday Spending
- Holiday spending can rise even when consumer sentiment is very low because employment remains solid.
- Retail growth may be driven mainly by higher-income shoppers while lower-income groups pull back.
Sales Predictions Amid Mixed Signals
- The National Retail Federation expects holiday sales to top $1 trillion, supported by job-filled households.
- Yet consumers face high prices and uncertainty that depress sentiment despite spending capacity.
Small Shop Owner’s Busy Day Strategy
- Lisa Bennett says Small Business Saturday is one of her busiest days and she runs two registers expecting steady lines.
- She notes shoppers arrive with intent, though they may reduce per-person spend due to inflation.