The Role of FP&A in Business Strategy - with Christina Ross, Founder and CEO Cube

Christina Ross is the founder and CEO of Cube. Prior to founding a SaaS platform purpose built for everyone of those companies still using Excel (majority of companies) for business modeling but want to enhance the collaboration of business budgeting, planning and performance across the company, Christina was a corporate audit executive at GE, financial transformation consultant at Deloitte and a multi-time CFO at companies including Rent the Runway, Criteo and Eyeview.

During today's episode, Christina and our host, Ray Rike discuss multiple aspects of the Financial Planning and Analysis role, department and the strategic opportunity for FP&A to materially increase the impact on business strategy and performance. Topics we discussed include:

• How the experiences at larger companies including GE and Deloitte shaped her view on the strategic role of FP&A
• The biggest challenges facing CFOs with the FP&A function today
• The role of FP&A in business strategy
• The impact of FP&A on business performance

If you are a CFO, FP&A leader or even the CEO this episode is full of great insights and ideas on how to increase the business impact of your FP&A function!

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