The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard Episode 134 - Pricing Ethics: From Airplanes to Accounting Practices - The Woodard Report Podcast
On this episode of the Woodard Report podcast, Joe speaks with Ron Baker about the ethics of pricing and how lessons from airline yield management can apply to accounting practices. They explore the "good, bad, and ugly" sides of dynamic and AI-driven pricing, the distinction between price transparency and pricing transparency, and the importance of maintaining adaptive capacity to serve top clients. Drawing parallels to hotels' pricing integrity, they emphasize that firms should focus on delivering transformative outcomes rather than selling every available hour.
About Ron Baker Ronald J. Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the co-founder of Threshold—a professional firm operating in the transformation economy—and podcast co-host of The Soul of Enterprise: Business in the Transformation Economy. He is also the author of Time's Up!: The Subscription Business Model for Professional Firms
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