Some architects do a great job of simplifying things and helping clients understand, some don't. Believe it or not, more words is not the key here, and I'm sorry, but an explanation of the 5 or 7 phases of architecture and a 36 page AIA contract usually don't contribute to helping mere mortals understand how you help them. So, what is the key to helping clients understand what they're hiring you for?
Mentioned in this episode:
All Access
All Access
