The Nick Huber Show Ep 186: Finding true market rent and how to generate huge revenue
Mar 17, 2025
Dive into the intriguing world of market rent strategies and discover how to identify true market value for properties. Hear about a North Georgia case study predicting a 60% revenue increase in self-storage. Learn how small and large operators differ in revenue management, leveraging data to optimize profit. Explore the surprising tactic of intentionally lowering occupancy for better long-term returns in multifamily housing. Plus, uncover a revolutionary approach to quickly renovating rental units and maximizing earnings.
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Maximize Revenue, Not Occupancy
- Push rents until occupancy reaches 85-93%.
- Maximize revenue, don't aim for 100% occupancy.
North Georgia Storage Success
- In North Georgia, Bolt Storage bought a property with $60 rent for 10x10 units.
- By finding true market rent, they now lease at $139, increasing revenue by 60%.
Upstate New York Example
- In upstate New York, competitors rent units for $65-$138 while being 100% occupied.
- Bolt Storage achieves 90% occupancy with rents of $199-$288, demonstrating market leadership.