Strictly Business

Daily Variety – AI, Health Care and Streaming Residuals: Hollywood Union Contract Negotiations Come into Focus

Jan 14, 2026
Gene Maddaus, Senior Media Writer at Variety, dives into the pressing issues of Hollywood's upcoming union negotiations. He highlights AI's rising threat to actors, especially with concerns over deepfakes and compensation for existing content. Maddaus also discusses the challenges of streaming residuals and how studio consolidations affect bargaining power. Health benefits emerge as a focal point, with urgent changes urged by unions. As negotiations approach, the dynamics within AMPTP's leadership and their impact on industry standards are critically examined.
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INSIGHT

SAG-AFTRA Unusually Moves To Start Talks Early

  • SAG-AFTRA unusually goes first on Feb. 9 despite its contract expiring June 30.
  • That early move signals AI and residual issues are pressing enough to accelerate talks.
INSIGHT

AI Has Moved From Abstract To Immediate Threat

  • Generative AI is now a tangible bargaining threat, not an abstract worry.
  • Studios' OpenAI-style deals force unions to negotiate protections around likeness and human representation.
ANECDOTE

Disney–OpenAI Deal As A Cautionary Example

  • Gene Maddaus cites the Disney-OpenAI deal as a concrete example studios use to limit current protections.
  • He warns that if such projects become popular, studios may try expanding them to recognizable human actors.
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