Brew Markets “Boring Businesses” that Build Wealth w/ Codie Sanchez & RTR Soars
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Dec 19, 2025 
Codie Sanchez, founder of Contrarian Thinking and author of Main Street Millionaire, discusses the wealth-building potential of 'boring businesses.' She explores how these durable companies provide better investment opportunities compared to flashy startups. Codie shares her insights on tech applications for traditional enterprises, highlights important steps for financial freedom, and argues for diversified investments. Additionally, she offers a glimpse into her experiences investing in Latin America and gives practical advice for aspiring business buyers.
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Enduring Businesses Beat Hype
- Boring, enduring companies often generate the most reliable long-term cash flows and wealth.
- Codie Sanchez argues we lost sight of durable profit in favor of hype and burn-rate culture from Silicon Valley.
Hype Produces Few Winners
- Hype cycles leave most participants worse off as few winners capture outsized gains.
- Codie predicts AI will follow internet-bubble dynamics where many fail and a couple dominate.
Tech Enables Boring Business Scale
- Applying tech and AI to 'boring' industries often creates the biggest returns as picks-and-shovels plays.
- Codie’s fund invests in automation and service software that scale within legacy service sectors.