Coffee With Cole: The Digital Writing Podcast

How To Package A $10k/mo Ghostwriting Service As An Irresistible Offer

Jan 16, 2025

Explore the art of packaging a premium ghostwriting service while maintaining solo operations. Gain insights on leveraging LinkedIn for lead generation and understanding pricing strategies. Discover the power of 'unbundling' language to clearly communicate the value of your offerings. Learn to articulate long-term outcomes for branding and why positioning as a thought leader matters. Plus, uncover effective strategies to maximize your income by transitioning from individual work to agency scaling while recognizing your worth.

31:08

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Episode notes

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Quick takeaways

Successfully packaging a $10k/month ghostwriting service involves understanding client needs and clearly articulating the unique value it provides.

Differentiating between brand content and direct response content is crucial for setting client expectations and justifying higher pricing strategies.

Deep dives

Navigating Pricing Increases

Increasing service prices requires careful analysis of client perceptions and market responses. Many clients may express that prices are too high, but this does not necessarily warrant a decrease in fees; often, they still choose to pay. It is essential to gather data from multiple pitch attempts at the new price point before making any changes to pricing strategy. Understanding pricing friction can help establish a clearer picture of market demand and inform future pricing adjustments.

Intro

2min

Maximizing LinkedIn for Lead Generation and Pricing Strategies

5min

Unbundling Language in Ghostwriting

9min

Articulating Long-Term Outcomes in Founder Branding

2min

Maximizing Writer Income

13min

This episode is an excerpt from our PGA Hot Seat live session. The topic? Packaging a $10k/month ghostwriting service. We talk about how to structure your offer, position it for the right clients, and make it a clear solution to their needs. Whether you’re just starting or looking to adjust your approach, this conversation offers practical steps you can use right away.

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