Coffee With Cole: The Digital Writing Podcast How To Package A $10k/mo Ghostwriting Service As An Irresistible Offer
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Jan 16, 2025 Explore the art of packaging a premium ghostwriting service while maintaining solo operations. Gain insights on leveraging LinkedIn for lead generation and understanding pricing strategies. Discover the power of 'unbundling' language to clearly communicate the value of your offerings. Learn to articulate long-term outcomes for branding and why positioning as a thought leader matters. Plus, uncover effective strategies to maximize your income by transitioning from individual work to agency scaling while recognizing your worth.
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High-Ticket Ghostwriting
- Articulate the value of high-priced services differently than lower-priced ones.
- Focus on trusted advisory work and communication consulting for premium clients.
Testing Pricing Ceilings
- Test the pricing ceiling by pitching to more clients at your desired rate.
- Don't lower prices based on one client's feedback; gather more data.
Unbundling Value
- Unbundle bundled phrases by listing tangible deliverables clients receive.
- Articulating these individual elements increases perceived value and justifies higher prices.