Lynn Holzman – VP of Women’s Basketball at the NCAA – on the NCAA's new media rights deal with ESPN and the opportunities it creates for fans of women's sports.

Embedded in the deal are storytelling opportunities that aim to promote women's basketball utilizing ESPN's platform.

While the NCAA men's basketball tournament is sold to network partners as a standalone package, women's basketball remains part of this larger agreement.

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Highlight: Lynn Holzman - NCAA