Welcome to another episode of the Build In Public Podcast.

Today's episode features Calum Johnson, host of The Calum Johnson Show – a podcast with over 250 episodes. He built a top 5% pod that got 1.5 million views on social in 60 days.

Calum also owns the podcast production company CJ Podcast Pro - helping companies & entrepreneurs build a unique digital brand through the power of podcasting.

In this interview, Calum and KP delve into all things podcast and branding, sharing tips and insights about:
● Intro (00:00)
● Calum’s podcast and why this concept is important to him (03:22)
● The story and the goal behind CJ Podcast Pro (05:16)
● Longevity, consistency and patience (07:40)
● One mistake Calum used to make when starting something (10:35)
● The value of short form content (13:40)
● How Calum chooses his guests for his podcast (16:52)
● 2 things successful podcasts have in common (18:16)
● The edge that The Calum Johnson Show is trying to develop (20:57)
● Finding authentic moments in an interview (21:56)
● Operating on an ‘instinct level’ in anything creative (26:47)
● Calum’s research process and pre-podcast recording regimen (34:51)
● Key learnings about short-form videos and social media (41:42)
● Calum’s and KP’s top 3 picks as their dream guests (46:23)

Build In Public Podcast is an interview show where KP chats with ambitious startup founders, CEOs, and top Internet creators to unpack their stories, insights, and lessons.

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Thanks for listening!
 
Links:

Calum’s Twitter: https://twitter.com/calum_johnson9 

CJ Podcast Pro: https://cjpodcastpro.com/

The Calum Johnson Show: https://www.youtube.com/@thecalumjohnsonshow

KP’s Twitter: https://twitter.com/thisiskp_
KP's YouTube Channel: https://www.youtube.com/c/KarthikPuvvadaKP