In this episode, Jaime talks to Creative Director Mike Matthews from CultureSpan, the agency where Jaime got his start back in 1996!
Mike Matthews shares insights into their Transcreation philosophy as well as some of the intricacies that go into creating advertising in a border town like El Paso, TX. In addition, Mike talks about his approach to creative direction, his go-to "move" for idea generation and where to get some great late-night eats with a free side of Insta videos (spoiler alert: It's not Chico's Tacos!).
