The Story of a Brand BIOLYTE - How Theater Skills Built a Top CPG Brand
When your product is born out of love, necessity, and a mission to help others, it shows.
In this episode, I sit down with Jesslyn Rollins, CEO of BIOLYTE, the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings.
We dive into Jesslyn’s inspiring entrepreneurial journey, how she leaned on her background in theater to sell products from the ground up, and how BIOLYTE’s science-backed formula is shaking up a legacy category. From packaging evolution to retail expansion and customer education, this episode is packed with lessons in resilience, brand building, and staying true to your mission.
Here are a few highlights from the conversation:
* How a doctor’s IV formula became a game-changing hydration solution
* Why improv, persistence, and performance shaped Jesslyn’s sales success
* The power of packaging: how “IV in a bottle” doubled sales
* Why dehydration isn’t just about thirst and how BIOLYTE goes beyond water
* What it really takes to scale a beverage brand with zero outside capital
Join me, Ramon Vela, in listening to the full episode and discovering how BIOLYTE is helping redefine hydration, one bottle at a time.
For more on BIOLYTE, visit: https://drinkbiolyte.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.