Sharp Tech with Ben Thompson Apple’s WWDC Retreat, Liquid Glass and One Question, Meta Puts $14.8 Billion Toward an AI Reset
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Jun 12, 2025 Apple's WWDC is marked by sensible, cautious updates rather than groundbreaking announcements. The evolution of the Vision Pro headset reflects this balanced approach. Meanwhile, Apple is shifting to on-device AI models, indicating a new strategy amidst competition. Meta is pouring $14.8 billion into AI ambitions with a focus on superintelligence, raising questions about its execution. The discussion humorously captures the dynamics of tech rivalries and the evolving landscape of digital assistants, all while maintaining a critical eye on user experience.
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Apple’s Sensible AI Retreat
- Apple overshot expectations with AI last year, promising more than they could deliver.
- Their current retreat to sensible, incremental improvements is exactly what was needed.
Leverage Developers for AI Innovation
- Apple enabling developers with on-device AI models invites experimentation at low cost.
- This approach optimizes innovation via diverse developers rather than Apple's central control.
Trust Developer-Led AI Experimentation
- Trust developers to craft creative AI uses instead of relying on Apple's own efforts.
- Avoid over-centralizing AI features; distributed innovation yields better outcomes.
