Lauryn Bosstick, Founder of The Skinny Confidential and Entrepreneur: Gives Influencer Content Marketing Tips, How to Use Oils For Facial Manipulation, Her Best Productivity Hacks, and How to Manage and Discipline Your Time On Social Media
Highlighting others and building a team is crucial for creating a successful brand and community.
Solving unique problems and aligning products with personal expertise leads to authentic and valuable offerings.
Deep dives
Building a Niche Blog and Creating a Brand
Lauren Bostick started her blog to fill a gap in the industry back in 2010. She wanted to feature interesting people and share her tips and tricks, rather than just focusing on superficial topics. She emphasized the importance of highlighting others and building a team, much like Oprah's approach. Lauren loves writing in a casual and authentic tone, aiming to make readers feel like they're having a conversation over drinks. She recognized the value of a podcast for saving time and delivering content to her audience.
Building a Strong Community and Overcoming Saturation
Lauren believes that the idea of a saturated market is simply an excuse. She emphasized that the digital space has a vast audience, and uniqueness and a unique perspective can always find a place. She stressed the importance of community and how she focuses on serving her existing followers rather than constantly seeking more. By providing value to her audience and treating them as influencers, she has built a strong and loyal community that supports and spreads the word about her brand. Lauren believes that longevity in the industry comes from consistently serving and prioritizing the audience's needs.
Transforming Challenges into Opportunities
Lauren shared how her experience with jaw surgery led her to focus on the importance of bloat and lymphatic drainage. She emphasized the need for facial manipulation and ice to reduce inflammation and improve skin health. This motivated her to create her own ice roller product, which holds cold for longer periods. Lauren saw the opportunity to provide a solution to a problem she personally experienced. She highlighted the importance of solving unique issues and authentically aligning products with one's expertise and interests.
Maximizing Productivity and Creating Self-Imposed Boundaries
Lauren discussed managing her time and productivity. She emphasized the importance of separating oneself from others by working harder, being more disciplined, and going the extra mile. Lauren stressed the need for designated writing time to complete tasks like writing a book. She advised hiring an executive assistant who can meticulously manage calendars and another team member who stays updated with the digital space. Lauren also shared her disciplined approach to social media, limiting consumption, curating content, and establishing boundaries to protect mental health.
On today’s episode I’m chatting with Lauryn Bosstick, founder of the Skinny Confidential and Author of “Get The Fuck Out Of The Sun”. I’m so excited to have her on the show today, Lauryn is a badass hustler and spills all her favourite lifestyle, entrepreneur, and skincare tips for us. Lauryn shares how she entered the world of blogging, on creating a brand and product line, the separation season and staying disciplined with social media consumption.