A shift in interest among China’s younger generation toward homegrown products and a desire to lead healthier lifestyles opened the door for more local brands to challenge big international names such as Coca-Cola and Starbucks, fueling investor interest in startups and inflating valuations.
Read the article by Guo Yingzhe and Shen Xinyue: https://www.caixinglobal.com/2021-07-29/n-depth-chinas-generation-z-inspires-homegrown-beverage-makers-to-take-on-coca-cola-101747738.html
Narrated by Kaiser Kuo.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
