Writing like a Pro in the business world seems like a huge undertaking that is easier said than done.

Luckily, we have Danny H. Rubin as our guest today.

Danny Rubin is “THE writing guy.” Danny has studied communications since college and has worked as a TV News Reporter and Consultant and has come back around to what he loves most, which is writing. He uses his greatest strength to teach practical writing instruction for the business world. From writing to apply for jobs to writing to start a business from scratch, Danny offers his writing advice as the writing expert in the business world.

One of the key takeaways from the episode is viewing the job search as an expectations game where employers are going to expect you to do X, but you’re going to learn how to do Y.

Why, you ask? Well, while everyone else is doing X, you’re going to put that little bit of extra effort it takes to do Y. This is your opportunity to do something another way to stand out from the crowd of job-seekers.

All Y is, is a change in the way that you think about what you’re writing. We have all been so conditioned to write a resume and cover letter the same way. So, a hiring manager is going to expect that same template from every candidate.

But, Danny is here to walk you through a process that will show you how to go about writing those pieces in a smarter, more strategic way.

You will see more results when you know how to be interesting when describing yourself in your stories. Your writing should highlight details of your experience that will enhance your overall platform.

Listen to the podcast to learn more about the power of telling YOUR story of success in your cover letter. Danny will help you learn how to write to command attention, prove your ability, and leave a lasting impression on the reader.

• The importance of brevity – Why keeping your writing short and concise is imperative in business communications
• The importance of writing differently and how to stand out in your writing to get noticed and open doors
• How to write a powerful Linkedin Profile
• How to apply for a job when a company isn’t even hiring