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The Inside Story of Instagram

Mar 20, 2022
Join Sarah Frier, tech reporter at Bloomberg News and author of the acclaimed book on Instagram, as she dives deep into the platform's evolution since its Facebook acquisition. Discover how Meta’s influence complicates Instagram’s user experience and the challenges faced by its founders. Frier also sheds light on the intricacies of Instagram's advertising ecosystem, the pressures on content creators, and the platform's revolutionary impact on entrepreneurship and global connections.
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INSIGHT

Loss of Simplicity

  • Instagram is losing its simplicity and original appeal due to Meta's influence.
  • The platform now has multiple video posting methods, creating confusion for new users.
INSIGHT

Balancing Growth and User Experience

  • Platforms must balance growth with maintaining user experience.
  • Instagram's attempt to cater to young people by incorporating features from various platforms leads to confusion.
ANECDOTE

Instagram's Unforeseen Success

  • Instagram's founders didn't initially foresee its massive success.
  • They realized its potential after joining Facebook and observing its impact on daily life.
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