

402: How This Mom Went Full-Time on YouTube (Complete Strategy)
16 snips Apr 3, 2025
Swavy Curly Courtney, a wavy curly hair scientist with over 177,000 YouTube subscribers, shares her journey to becoming a full-time content creator. She reveals her strategies for channel growth, including crafting engaging titles and diversifying income streams through affiliate marketing and online courses. Courtney discusses overcoming personal challenges like ADHD, the importance of consistent content creation, and using humor to connect with audiences. She emphasizes the balance between parenting and content creation, advocating for resilience and personal growth.
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Unexpected Success
- Courtney's "Curl Clump Hacks" video, filmed with subpar equipment, unexpectedly gained traction.
- Despite her initial cringe, the video's success taught her that perfectionism hinders progress.
Overcome Perfectionism
- Perfectionism can prevent completion and hinder success.
- Embrace imperfection and prioritize finishing and sharing your work.
Hot Button Issues
- Identify "hot button issues" that resonate with your target audience.
- Creating content around these topics can drive views, even with imperfect production.