The Think Media Podcast
402: How This Mom Went Full-Time on YouTube (Complete Strategy)
Apr 3, 2025
Swavy Curly Courtney, a wavy curly hair scientist with over 177,000 YouTube subscribers, shares her journey to becoming a full-time content creator. She reveals her strategies for channel growth, including crafting engaging titles and diversifying income streams through affiliate marketing and online courses. Courtney discusses overcoming personal challenges like ADHD, the importance of consistent content creation, and using humor to connect with audiences. She emphasizes the balance between parenting and content creation, advocating for resilience and personal growth.
54:46
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Quick takeaways
- Content creators should prioritize execution over perfection, as even low-quality videos can unexpectedly perform well and resonate with audiences.
- Understanding and addressing the specific pain points of the target audience is vital for creating engaging content that connects deeply with viewers.
Deep dives
The Value of Imperfect Videos
Some videos that creators believe are not their best can actually perform remarkably well. An example from the episode illustrates this when a creator produced a video titled 'Curl Clump Hacks' using a low-quality camera and minimal editing skills, yet it went viral and generated significant views. The key takeaway is that perfectionism can hinder progress, as the creator learned that it's critical to prioritize execution over perfection. This reflects a broader lesson for aspiring content creators that sometimes the content they feel less confident about can resonate strongly with viewers.
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