OnBase: Smashing Sales and Marketing Misalignments Ep. 384 | Offline Engagement in an Era of Digital Fatigue
In this episode of Sunny Side Up, host Katherine Noonan interviews VP of Product Jeff Freeman on hybrid engagement models. Jeff shares his career journey from small tech companies to Fortune 100 firms and startups, and his current role at Postal, where he focuses on offline engagement through corporate gifting and B2B connections. They discuss Postal's latest offering - Postal ABM - for account-based marketing (ABM), and the importance of offline engagement in today's saturated digital channels. Jeff emphasizes the need for a combination of B2B ads, email outreach, and offline engagement, and mentions that the new investment in Postal's product will lead to deeper ROI reporting. The conversation also covers virtual events and activities, the use of Postal's ABM product for marketing and sales alignment, and the importance of measuring engagement and ROI.