026: The Untapped Instagram Strategy For Rapidly Growing Your Travel Agency

In today's episode, I am joined by Marissa Daniels of Spread Your Wings Travel Agency. Marissa started her business in 2019 as a side hustle, which it remains today. Marissa manages to balance a very intense 9-5 alongside a growing travel agency, which has skyrocketed in popularity thanks to a particular marketing strategy that she's using on Instagram.

The amazing thing is that Marissa started her business in 2019, and still managed to experience explosive growth regardless of the pandemic. I think Marissa’s Instagram strategy that has gotten her this success is absolutely brilliant and I’m so excited for her to talk us through how and why she’s decided to take this approach, and what her results have been.

We also talk about the importance of sticking to your niche and staying in your lane. Marissa is a big believer in knowing your audience and delivering trips or services that cater specifically to your ideal customer. And of course, as a woman who's got a full-time job and is doing this as a side hustle, we do talk quite a bit about how she even manages that. What does her day look like, and how does she maximize her productivity?

If you are a travel agent or a travel planner, you absolutely need to listen to this episode. It is so good, and Marissa is completely right when she says Instagram marketing isn’t really being done this way. So, kudos to Marissa for taking charge, being fearless and growing her travel agency this quickly.