#434 What if your favorite form of procrastination could be the key to your next million-dollar business? That’s exactly what happened to Jacques Hopkins, an electrical engineer who turned his frustration with traditional piano lessons — and his love for a better, simpler way to play — into Piano in 21 Days, an online course that has generated millions in revenue. In this episode hosted by Kirsten Tyrrel, Jacques shares how he went from building circuits to building a thriving course business in a non-money-making niche. You’ll learn how he found his unique value proposition, why you don’t need to be the top expert to start teaching, and his three-phase method for creating not just a course — but a full-fledged course business. We also explore how to overcome imposter syndrome, build an audience the smart way, and design a business that supports the lifestyle you want!

What we discuss with Jacques:

+ Turning hobbies into businesses

+ Unique value proposition importance

+ Teaching without being an expert

+ Online course validation strategies

+ B2B vs. B2C course models

+ Building a course business

+ Avoiding the learning loop trap

+ Audience-first content strategy

+ Why focus beats many offers

+ Creating systems for freedom

Thank you, Jacques!

Pete Holmes, Kumail Nanjiani, Brian Posehn, and Samm Levine Guest