SPI 843: From Action Figures to Big Profit with Jax Navarro
Dec 4, 2024
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Jax Navarro, the mastermind behind Plastic Action, specializes in toy photography and stop-motion animation, captivating millions and collaborating with brands like Hasbro and Marvel. He shares his inspiring journey from a hobbyist to earning five-figure deals. Jax emphasizes the importance of building authority and relationships in the creative space. The podcast also dives into the meticulous art of stop-motion, social media strategies, and how embracing discomfort can lead to significant financial growth and creative success.
Jax Navarro transformed his hobby of toy photography and stop-motion animation into a successful business through persistence and creativity.
The podcast emphasizes the importance of valuing one's skills, encouraging higher pricing as a strategy for better compensation in creative fields.
Deep dives
Future-Proofing Business with NetSuite
Businesses are increasingly turning to cloud-based solutions to enhance operational efficiency and decision-making. NetSuite by Oracle provides a comprehensive platform that integrates various business functions such as accounting, inventory management, and HR into a single suite. This integration gives companies real-time insights and allows for quicker decision-making as they can access a unified source of truth for their operations. By leveraging such technology, businesses can not only respond to immediate challenges but also seize new opportunities for growth.
The Value of Getting Uncomfortable with Pricing
Professionals often undervalue their skills and services, leading to inadequate pricing strategies. By encouraging individuals to step outside their comfort zone and raise their rates, a significant increase in pricing can often be achieved. For instance, if someone plans to charge $1,000, they might be encouraged to consider a price that makes them uncomfortable, such as $4,000, which can lead to better compensation in the long run. This method emphasizes the importance of self-worth and the real value of one’s work in their respective market.
Innovative Growth in Toy Photography and Stop Motion
Jax Navarro of Plastic Action has successfully merged his passion for toy photography and stop motion animation into a thriving business. Starting from a simple interest, he gained recognition after his toy photography was featured at Comic-Con, which opened doors for collaborations with major brands like Hasbro. With his innovative approach, he creates engaging videos that often go viral, demonstrating the potential to monetize creative endeavors through social media platforms. His journey illustrates the importance of persistence and creativity in building a personal brand within a niche market.
Connecting with Brands Through Social Media
The power of social media enables creators to connect directly with potential clients, often leading to surprising opportunities. In one notable instance, Jax's comment on a Kevin Garnett podcast led to a collaboration that resulted in millions of views for his stop motion animation. This highlights the ease with which artists can engage with celebrities and brands in today's digital landscape. Such interactions can lead to significant visibility and partnerships that further enhance a creator's portfolio and career opportunities.
#843 What if your hobby could become a thriving business landing you five-figure deals and connecting you with industry leaders and celebrities? That's Jax Navarro's incredible story and journey. At PlasticAction, he takes toy photography and stop-motion animation to the next level, attracting millions of viewers in the process. Jax has worked with major brands like Hasbro and Marvel. He's even caught the attention of NBA stars Kevin Garnett and Shaquille O’Neal! His success wasn't instant, though. Jax didn't skip the leg work of building authority in his space and fostering powerful relationships. Over the last few years, he went from doing unpaid work to charging tens of thousands of dollars for his projects. In this episode, we discuss landing clients, negotiating rates, and delivering high-quality work that leaves everyone wanting more. We also get a fascinating glimpse at the time and effort that goes into creating stop-motion animations. Enjoy! Show notes and more at SmartPassiveIncome.com/session843.