Why Are Hard Decisions so Hard?

Everyone has to make decisions that have consequences from time to time in life. We call these "big" decisions that can impact the quality of life for years. Research in Behavioral Economics over the past several decades has revealed an important insight that goes counter to our usual intuition; that is, the bigger the decision we are facing the MORE likely we will be impacted by built-in vulnerabilities that cause us to be impulsive or to oversimplify the problem we must solve.

Also in this episode, the AllianceBernstein Digital Coach – see practice management solutions for advisor success: abfunds.com/go/digitalcoach

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