It's Been a Minute The rise of the Pumpkin Spice Latte
Aug 28, 2024
Suzy Badaracco, a food trend forecaster and founder of Culinary Tides, dives into the remarkable journey of the Pumpkin Spice Latte, which has captivated taste buds for 21 years. The discussion reveals how this beloved drink symbolizes nostalgia, femininity, and broader cultural themes. They explore the $500 million pumpkin spice industry and its ties to identity and seasonal enjoyment. Badaracco even draws fascinating parallels between culinary trends and crime scene investigations, highlighting the hidden depths of what we consume.
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