Revolutionizing Agriculture: The Just Vertical Approach

Conner Tidd, co-founder and CEO of Just Vertical discusses the innovative approaches to vertical farming, emphasizing the ease of use and productivity of their systems. He shares insights into the sustainability of hydroponics, the challenges faced by startups in the agricultural sector, and the growth of the consumer market for indoor farming solutions. Tidd also highlights future milestones for Just Vertical, including technological advancements and the impact of current economic conditions on food prices.

Takeaways

Just Vertical builds indoor vertical farms globally.

Their systems are designed for ease of use and productivity.

They have grown over 350,000 plants in various locations.

Hydroponics allows for controlled growth conditions.

Indoor farming complements traditional agriculture, not replaces it.

The startup mentality drives their innovation and growth.

Farming remains a labor-intensive industry despite technology.

The consumer market for indoor farming is stable and growing.

Economic conditions are affecting food prices significantly.

Refining technology is crucial for future growth and sustainability.

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