
Bloomberg Businessweek Apple Sales Crush Estimates in Record Quarter for the iPhone
12 snips
Jan 29, 2026 Mark Gurman, Bloomberg's go-to Apple reporter, breaks down why iPhone 17 demand shattered records. Ed Ludlow, tech analyst in San Francisco, parses the earnings beats, supply-chain leverage and AI partnerships. Lauren Goodwin, economist and market strategist, covers macro risks and dollar moves. They dive into China’s rebound, memory-cost defenses, AI bets and what this means for leadership and product strategy.
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Record Quarter Fueled By iPhone Demand
- Apple posted a record holiday-quarter revenue of $143.8 billion, driven mainly by iPhone sales and China recovery.
- Mark Gurman says the iPhone 17 design and higher-end models powered an unprecedented quarter for Apple.
Supply Advantages Cushion Component Costs
- Apple secures components far in advance, giving it pricing and supply advantages.
- That advance buying helped Apple avoid margin hits from rising memory prices, Mark Gurman explained.
Apple Relies On External AI Partners
- Apple currently relies on external AI models, chiefly Google’s Gemini, rather than a full in-house stack.
- Gurman says Apple had limited internal AI capabilities so partnering was the practical option.

