The Powers That Be: Daily A New Year's Replay: The A.I. Search Wars
Jan 1, 2025
Baratunde Thurston, a journalist and writer at Puck, dives into the heated A.I. arms race involving tech giants like Google, Meta, and OpenAI. He examines how innovative tools like Perplexity AI reshape search experiences with citation-rich answers, challenging traditional platforms. The conversation also highlights risks of identity theft and the evolving role of data privacy. Thurston discusses the implications for content creators and the potential disruption traditional publishers face in a rapidly changing digital landscape.
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Perplexity as Default
- Baratunde Thurston has made Perplexity AI his default search engine.
- He finds it superior to Google due to its AI-powered, summarized answers and cleaner interface.
Perplexity's Advantages
- Perplexity AI offers a more comprehensive search experience than traditional search engines.
- It provides summarized answers with footnotes, links to credible sources, and incorporates information from diverse platforms.
Testing Perplexity
- Peter Hamby tested Perplexity AI with politically charged queries.
- He found its responses well-cited and nuanced, acknowledging different perspectives.