How to get 145k followers on LinkedIn in 1 year

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Dec 20, 2024

Discover the journey of growing a LinkedIn following to 145,000 in just 14 months. Learn the power of engaging video content and storytelling for viral growth. Explore practical strategies for monetization through lead magnets and post optimization. The podcast highlights the incredible potential of LinkedIn, positioning it as the next big platform for engagement. With insights into creating infographics and building a community-driven approach, listeners can unlock new revenue streams and audience connections.

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ANECDOTE

Greg's Background and Current Ventures

Greg Isenberg started and sold three VC-backed companies and advised Reddit and TikTok.
He now runs a holding company with four agencies, three of which are AI-powered.

INSIGHT

The ACP Funnel

Greg Isenberg's core business thesis is the ACP funnel (Audience-Community-Product).
Build an audience, convert them into a community, and then create a product tailored for that community.

ANECDOTE

Boring Marketing Success Story

BoringMarketing.com, projected to earn $7-8 million ARR next year, started as a Twitter account.
The account focused on SEO tips, built a free community, and then launched an AI-assisted SEO tool.

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I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation.

This talk was given at Andrew Wilkinsons IP2 conference

Learn more about IP3
Andrew's Newsletter: https://neverenoughnewsletter.kit.com/signup
Andrew's Twitter/X: https://x.com/awilkinson
Andrew's Youtube: https://www.youtube.com/@NeverEnough2024

Episode Timestamps:

00:00 - Intro
02:05 - The ACP Funnel Explained
02:50 - Case Study: BoringMarketing.com
04:42 - Tactical Tips for Going Viral on LinkedIn
06:10 - Leveraging Video Content on LinkedIn
08:10 - Crafting Compelling Stories for Engagement
09:46 - Using Infographics to Boost Engagement
10:31 - Monetizing Your LinkedIn Audience
12:16 - Creating Effective Lead Magnets

Key Points:
• LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential
• Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics
• Monetization through strategic lead magnets and post-editing techniques
• Building the ACP (Audience-Community-Product) funnel for business growth

1) The ACP Framework:
• Audience first
• Convert to Community
• Build Product for them
Example: Boring Marketer → Free community → $8M ARR SEO tool business

2) Why LinkedIn in 2025?
"LinkedIn right now is 2020 Twitter - it's fishing with dynamite"
Greg grew 125K followers in 14 months with just 15 hours of work

3) LINKEDIN HACK #1: Video Content

LinkedIn just added a video tab. Nobody knows this yet.
Two options:
• Faceless content with AI voiceover (use @elevenlabs)
• Record yourself

Pro tip: Videos are getting INSANE reach right now

4) LINKEDIN HACK #2: Stories that Convert
• Get someone to interview you
• Extract 15 career stories
• Focus on vulnerable moments
• MUST pair with photo of yourself
• Use storytelling frameworks

5) LINKEDIN HACK #3: Viral Infographics
• Find previously viral infographics
• Repost with credit
• Add universally agreeable caption
• Example: "This year's gonna be great" → 151K likes

6) THE MONETIZATION STRATEGY
Don't put links in original posts!
Secret sauce:
• Post content
• Wait 4 hours
• If more than150 likes, EDIT post to add link
• LinkedIn won't suppress it

7) LEAD MAGNET MASTERY:
Don't sell directly. Create valuable free content.
Example:
• Made startup ideas database
• 5,000 downloads in 30 days
• Segment in ConvertKit
• Nurture → Monetize later

8) KEY TAKEAWAY:
2025 will be HUGE for LinkedIn.
Start now while organic reach is insane.
Even 15 hours can build a massive following that drives millions in revenue.

Notable Quotes:
"LinkedIn is fishing with dynamite right now." - Greg
"I grew from zero to 125,000 followers with probably like 15 hours of work in 14 months." - Greg

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/