🌴364. Accidental Attention

This is the second-last episode of this daily podcast project, and honestly, I didn’t come in with some big, profound lesson lined up.

I just wanted to share something that happened.

On Sunday, Chris and I were out driving his 1979 Trans Am. Black. V8. Screaming chicken on the bonnet. Full Smokey and the Bandit vibes. A bird decided to do its business right on the hood, so we pulled into a servo to wash it off.

As we were about to leave, we noticed eight to ten American classic cars parked nearby. Chevys. A Knight Rider replica. The works. One of the guys waved us over and said, “I thought you were with us.” We weren’t. They were heading to a car meet about ten minutes away and invited us to come along.

We followed the convoy. Told ourselves we could peel off if we wanted to. We didn’t.

We grabbed a coffee, hung around for nearly an hour, met some great people, and Chris walked away with tips, parts advice, and new groups to join. All because a bird crapped on the car.

Here’s the twist.

If that bird hadn’t done that, none of those events would’ve happened.

I also posted a quick 13-second Instagram Reel. No planning. No strategy. Just a point-of-view clip of accidentally ending up at a car meet. It’s now the highest-performing video I’ve ever posted. Higher than Everest Base Camp. Higher than anything I’ve carefully thought through.

It’s a real-time reminder of how interest-based media works.

The people watching it aren’t my audience. I’m not getting clients from it. That wasn’t the goal. But it shows that attention doesn’t belong to the most meaningful or effort-filled content. It belongs to what people are interested in, right now.

Followers still matter for credibility and social proof. But reach today is driven by interest, not loyalty.

And that’s actually encouraging.

It means you don’t need a big platform or years of momentum to get cut-through. You just need to put something out that people want to look at.

That’s it for today.

Tomorrow, I’ll wrap up what this daily podcast project has taught me.

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