On this episode of the Hardscape Growth podcast, Jeff Wraley, CEO and Founder of Groundwork, shares his expertise on building a well-defined process to sell outdoor living spaces. Jeff walks us through the keys to building a sales process that is measurable, refinable, and most importantly, predictable. He highlights the importance of customer-centricity and how building the best possible process for prospects to navigate can make all the difference in closing deals. Additionally, Jeff sheds light on some of the common mistakes that can kill your sales and how to avoid them. Whether you've been doing this for decades or just starting in the outdoor living space industry, this episode provides actionable insights to help you improve your sales process and drive growth. Tune in to learn from Jeff Wraley and take your sales game to the next level.

Key insights:

A sales process, or playbook, makes revenue growth simple and predictable.
Old school tactics don't fit with today's customers and are killing your sales.
You're not the hero, the customer is.

Groundwork (https://www.hellogroundwork.com/) is focused on video project walkthroughs to help the sales process. It's integrated with SynkedUp and LMN to fit seemlessly with your existing customer relationship management tools and processes.

The Hardscaper High Five was first introduced as part of Hardscaper Showcase earlier in 2023. If you couldn't make it out to one of those events, head over to [https://hardscaper.com/2023-virtual-showcase/] to check it out for free!

We launch new episodes every Tuesday, so be sure to sign up to our Facebook or Instagram page to be the first to get notified!

Have an idea for an episode, or a problem you’d like to see us explore? Hit us up at podcast@hardscaper.com or send us a DM on Instagram @hardscaper_

Selling Outdoor Living Spaces: Building a Predictable Sales Process with Jeff Wraley