Museum of Sake with Natsuki Kikuya / Return of Keith Norum

We’ve been telling you that it was coming (since last autumn!) and this week we finally delivered. We’re joined this week by none other than Natsuki Kikuya, founder of Museum of Sake, one of London’s foremost curators of the local sake industry. Why a “curator of sake”? The depth and breadth of Natsuki’s work and relationship with sake is difficult to categorize into a preexisting job description. As someone shaping the landscape of the current (and as a result, also future) sake market in London, her self-imposed title feels more than apt. Also, for those paying attention to last week’s episode, you know that Masumi’s Keith Norum was present for a good chunk of Natsuki’s interview, which means that he’s back! Together with Sebastien and Justin, the four discuss challenges in sake education and communication, international market expansion, sake discoveries in Japan, and more. We were incredibly lucky to get these two stellar individuals in the studio. You’re all rather lucky this week, as we deliver back-to-back episodes two weeks in a row once again! (Don’t get used to it quite yet, however…) We’d love your thoughts and feedback. Feel free to mail us at questions@sakeonair.staba.jp Please also follow us on Instagram, Twiiter, and Facebook, if you’re so inclined. (That’s us asking nicely). And while it has been more than a little quiet for a long time now, expect updates to our YouTube channel sooner than later! Also, reviews are great. If you have a moment, please do share a few kind words. It helps the show like you wouldn’t believe. Big thanks to Frank for churning out another great recording this week. The Export Japan team is helping us with a few other show-related things at the moment, as well. We’ll have more to share here very soon. We’ll be back for a big “kampai” here again in two weeks. Until then, for those in Tokyo, be sure to swing by Aoyama Sake Flea on March 30-31 at the United Nations University in Omotesando and say ‘hello’. We’ll be hanging out and doing interviews and recordings all weekend! Thanks for listening! Sake On Air is broadcast from the Japan Sake & Shochu Information Center and made possible with the generous support of the Japan Sake and Shochu Makers Association and is a joint production between Potts.K Productions and Export Japan. Our theme is “Younger Today Than Tomorrow” composed by forSomethingNew for Sake On Air.