Donald Dell, Pioneering Sports Agent & Alexandra Dell, Documentary Producer

PODCAST: Donald Dell, Former Chairman at Sportive and considered one of the pioneers and founders of the sports marketing business, and his daughter Alexandra Dell, Founder of Big Sam Productions and award-winning documentary producer, join Sports Business Radio for a conversation.

Donald Dell is a well-known sports agent, attorney, and commentator. He was a former US Davis Cup tennis player and undefeated Captain, and was the founder and chairman of sports marketing company, Proserv. 

Dell managed the careers of many professional athletes, including Michael Jordan, Patrick Ewing, Ralph Sampson, James Worthy, Joakim Noah, Boomer Esiason, Andy Murray, Pete Sampras, Gabriela Sabatini, Arthur Ashe, Stan Smith, Jimmy Connors, and Tracy Austin, to name a few. 

Alexandra Dell is a writer, director, producer who blends her passion for sports with powerful storytelling. She produced a documentary on tennis great Novak Djokovic with seven-time Emmy winner and Oscar nominee Sam Pollard, set to stream on Amazon in January 2026. She’s also executive producing a scripted film about tennis legend and civil rights activist Arthur Ashe, with Skydance, Academy Award-winner Kevin Willmott (“BlacKKKansman”), director Elegance Bratton, Ashok Amritraj, CEO of Hyde Park Entertainment, and Warner Music Group. 

With LeBron James and Maverick Carter, Alexandra executive produced Who Is Stan Smith? a documentary on the tennis legend and sneaker icon with SpringHill Entertainment. The film premiered at DOC NYC and opened theatrically in 70+ cities. It’s currently streaming on ESPN. 

This is the first time that Father and Daughter have done a joint podcast interview.

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This week’s edition of Sports Business Radio is presented by MAI Capital – the exclusive financial partner of Sports Business Radio. MAI Capital is a registered investment adviser and wealth management firm unified in purpose to empower clients to simplify, protect, and grow the wealth they work so hard to build.  Founded in 1973, the firm helps clients achieve their vision and goals through objective advice, tailored planning, comprehensive and integrated solutions, and highly personal service. For more information, visit www.mai.capital or MAI’s company page on LinkedIn.  

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