95 leads from 15-20 BoFu articles? No one….except @Lashay Lewis.
What did @Lashay do differently differently?
Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS.
Didn’t stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this)
She pulled it with 0$. And no new tool. (Just used @Ahrefs for keyword research)
How many people did it take? 2 - just her and another content marketer.
Feels too unrealistic? Good, watch the podcast and know her exact process.
This episode is for those who think:
SEO is dead
Content marketing is dead
Marketing is dead (and can’t get good leads)
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TLDR: The B2B SaaS Growth Podcast Recording